Social venues, including; Facebook, Blogs, Twitter, Vine, Pinterest and Vimeo dramatically lower the effort needed to acquire a fan, a follower or to make a sale and increases the lifetime value of those connections – Connections which will play a significant role in assisting you to achieve your lifetime objectives as your followers become advocates of your personal brand.
Every effort has its price… Time spent on one thing is time taken from another and when time to you is so precious the followers you acquire should stay with you for a lifetime and continuously scale in both numbers and quality. That’s how social media supports your ability to influence others. You invest indirectly in building tools like blogs that become assets that will grow in value as more content is added and relationships are made. The greater the number of followers, the more likely your messages may go viral because social following is a two-way conversation if you see it as a long-term commitment. The possibilities are endless once you appreciate what INFLUENCE can accomplish.